Improve Privacy Policy

Updated: October 2026

Summary

This Privacy Policy tells you what to expect when we collect personal information. We are Improve Productions Limited, a company registered in England and Wales with Company Number (‘We, Us, Our’) and our registered office is: Space City, Dock, 75 Exploration Drive, Leicester, LE4 5NU. Our Data Protection Officer can be contacted at:

Space City, Dock, 75 Exploration Drive, Leicester, LE4 5NU

If at any time you are concerned or have questions about how we might be handling your data, please reach out to our Data Protection Officer at info@improve.online

IF YOU DO NOT ACCEPT AND AGREE WITH OUR PRIVACY POLICY THEN YOU MUST NOT ACCESS OR USE IMPROVE OR THE SERVICE.

Improve Productions Limited (“Improve”, "We", “Us” and “Our”) always remain fully committed to the protection of your and your Users’ privacy. The information contained in this policy has been published to inform you of the way in which any Personal Data (as defined below) you provide us with or we collect from you will be used. Please read this information carefully in order to fully understand how we treat such Personal Data.

Please read this policy in conjunction with the End User Licence Agreement for Improve (the “EULA”). When you access or use Improve, you agree to our privacy policy and you consent to our collection, storage, use and disclosure of your Personal Data for the purpose of making Improve and/or the Service available to you, in accordance with this policy. Any capitalised terms not defined in this policy shall have the same meanings given to them in the EULA.

We will collect, store, use and disclose Personal Data in accordance with all applicable laws relating to the protection of Personal Data, including the EU Data Protection Directive 95/46/EC, the EU General Data Protection Regulation 2016/679, the EU ePrivacy Directive 2002/58/EC as amended by Directive 2009/136/EC, as amended or superseded from time to time, and any national implementing legislation (“Data Protection Laws”).

For the purpose of Data Protection Laws, in relation to any Personal Data you or any Users submit to our platform, you will be the data controller and we will be a data processor of such Personal Data.

PERSONAL DATA WE MAY OBTAIN FROM YOU

“Personal Data” means any information relating to an identified or identifiable natural person; an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

We may obtain and use the following Personal Data about you and anyone you chose to add to our platform:

• Any correspondence we have with you and your Users should you or your Users contact us.
• Data you or your Users provide when you fill out forms on our Website, including but not limited to data you provide when you register to become a user of the Service.
• Any data and information you or your user provide to us in respect of our delivery of any service you have procured from Improve.
• Data and information you or your Users submit or upload to Improve or the Service, including employee data (which may include, among other things, names, email addresses of Users).
• Details of transactions made by you through the Website.
• Responses to optional research surveys we ask you or Users to complete.
• Details of your or your Users’ visits to our Website, which includes without limitation location and traffic data, weblogs, resources you access and other communication data.

You will be submitting and providing Client Data which may contain Personal Data (and potentially Sensitive Personal Data of Users and third parties. “Sensitive Personal Data” means any data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic or biometric data, data concerning health, data concerning sex life or sexual orientation and data concerning the commission or alleged commission of any offence.

You represent and warrant that you

         i.            have the right to transfer such Personal Data (including Sensitive Personal Data, if applicable) to us for the purpose of receiving the Service; and

       ii.            are solely responsible for obtaining all required consents, authorisations and permissions from such Users and third parties and providing all required notifications to such Users and third parties (where applicable) to enable you to provide such information to us and to grant to us the rights set forth in this privacy policy and the EULA. It is your responsibility to ensure that all such Users and third parties are aware of and accept the terms of this policy and that you have obtained explicit and informed consent of Users to our processing any of their Sensitive Personal Data in accordance with this policy and the EULA. You may not provide us with any Client Data or other information containing Personal Data of Users or third parties unless and until you have obtained all necessary consents, authorisations and permissions to do so.

You agree to indemnify us in accordance with Clause 14 of the EULA for any claims made by any Users arising from any unauthorised access or accidental loss, damage, corruption or disclosure of Client Data arising from or in connection with your and/ or our use or disclosure of Client Data.

COOKIES AND SIMILAR TECHNOLOGIES

Our servers record technical information about the device used to reach our Website and Service, such as its IP address, browser type and operating system. We use it to run, secure and support the Website and Service.

Cookies are small files a website stores in your browser; local and session storage work in a similar way. We ask for your choice before we use any of them that is not strictly necessary. You can accept all, reject all, or choose analytics and videos separately (visitor insights only come with accept all), and you can change your choice at any time with the "Cookie settings" link at the foot of every page of our Website, and on the sign up and sign in pages of our platform. Your choice is stored once for all of our websites on improve.online.

• Strictly necessary. Needed to run the Website and Service, for example to remember your cookie choice, to keep you signed in, and to complete a purchase you have started. These do not need your consent.
• Analytics, only with your consent. We use Google Analytics 4 to understand how visitors use our Website and the sign up and sign in pages of our platform: which pages are visited, how visitors arrived, which buttons and links they use, which forms are started, sent or turned back (the names of the fields only, never what was typed), what is looked for in the site search (never anything that looks like an email address or phone number), and which plans are viewed and which bookings and purchases are completed. If analytics was allowed when you bought, we keep the random identifier Google Analytics gave your browser with your order, and if you pay by bank transfer our servers report the purchase to Google Analytics with it when your payment arrives, so that it is counted with your visit. Nothing that names you or your company is sent. Nothing is measured once you are signed in to the platform. We remove email addresses and other personal details from page addresses before anything is sent, we do not use Google signals or any advertising features, and Google keeps this data for 14 months. Google may process it outside the United Kingdom, under the safeguards in its data processing terms.
• Videos, only with your consent. Some pages show videos hosted by YouTube (Google) and Synthesia. They load only once you allow videos, or when you choose to load one, and those providers may then set their own cookies, under their own privacy policies.
• Visitor insights, only if you accept all. If you choose "Accept all" on our Website, we tell Popcorn, the customer relationship system used by Peritus Learning, which pages of our Website you view. Popcorn uses the IP address of your visit to see which organisation it comes from, and if you arrived from a link in a Popcorn email, which of its email contacts the visit belongs to; that contact is remembered in your browser for later visits. We remove email addresses and other personal details from page addresses before anything is sent, keeping only campaign tags, and nothing is sent from our buy pages. Nothing is sent if you choose "Reject all" or save your own choices, and you can withdraw at any time with the "Cookie settings" link, which also forgets the remembered contact. Peritus Learning is responsible for the information Popcorn collects.

We do not use advertising cookies, and we do not sell your browsing data. Apart from visitor insights above, we do not share it with anyone for marketing.

The cookies and storage we use:

For how Google uses data from sites that use its services, see https://policies.google.com/technologies/partner-sites. If you pay by card, you pay on Stripe's checkout page, which sets its own cookies under Stripe's privacy policy. You can also block or delete cookies in your browser settings, but some parts of the Website or Service may then not work.

WHERE WE STORE PERSONAL DATA

The Personal Data we obtain from you and your Users (including, without limitation, Client Data) may be moved to and stored at a destination within the European Economic Area ("EEA"). Staff members operating within the EEA who work for or on behalf of us may process this information. Such staff members may, among other things, be involved in the processing of payment details, the provision of support services and the delivery of your and your Users’ request(s) for us to provide the Service.

Without limiting the foregoing, you agree that Personal Data we obtain from you and your Users (including, without limitation, Client Data) may be processed by our service providers based in, countries outside of the EEA for the purposes of providing you with the Service. Such countries may not have laws offering the same level of protection for Personal Data as those inside the EEA; however where such transfers of data occur, we will take steps to prevent the transfer of Personal Data without adequate safeguards being put in place and will ensure that your and your Users’ Personal Data collected in the EEA and transferred internationally is afforded the same level of protection as it would be inside the EEA. For further information on, or a copy of, the adequate safeguards adopted by us for the international transfer of Personal Data, please email info@improve.online

We store the Personal Data you and your Users provide us with on our secure servers. In the event of us giving you or your Users (or you/they choosing) a password which grants you/them access to specific areas within our Website or Service, it remains your/their responsibility to maintain the confidentiality of this password. This includes the responsibility to refrain from sharing your/their password with other parties.

As the transmission of data via the Internet cannot be assumed completely secure, we cannot guarantee the security of any of your or your Users’ data transmitted to our Website or Service; you are therefore responsible for any risk associated with such transmission. We will however at all times take all reasonable steps to ensure the transmission of your and your Users’ data is executed as securely as possible, and upon receipt of your/their data we will continue at all times to enforce strict security procedures and features in an attempt to prevent any unauthorised access.

HOW WE PROTECT YOUR PERSONAL DATA

We will take reasonable steps to maintain appropriate technical and organizational measures to protect the Personal Data you provide to us against accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to your Personal Data.

HOW WE USE YOUR PERSONAL DATA

The Personal Data we hold about you and your Users may be used in any of the following ways:

• To provide you and your Users with the Service, including administration and management of your account.
• To allow you to upload, store and access Client Data.
• To enable Users to access certain aspects of Improve and limited Client Data pertinent to themselves.
• To provide you and Users with user support.
• To moderate your account.
• For research and analytics purposes (for example, to improve the quality of the Service).
• To ensure security for you, the Users, our staff and other users of the Service.
• To comply with applicable Laws, court orders, government and law enforcement agencies’ requests.
• To send you further information about our services for which we think you may have an interest. This information will be supplied only where you have given consent.
• To send you further information about our services based on a request we have received from you.
• To fulfil the obligations we have in relation to any contracts we have in place with you (including, without limitation, the EULA).
• To provide you with notification about any changes to the Service.

We will never supply your or your Users’ Personal Data to third parties unless under the conditions stated beneath this section of our privacy policy. Notwithstanding the foregoing, you acknowledge and agree that we may aggregate and anonymise your, and your Users, Personal Data (excluding, for the avoidance of doubt, Sensitive Personal Data) and use and share such aggregated and anonymised Personal Data with third parties for statistical purposes and for the purpose of data analytics, product development, and/or Service improvement.

DISCLOSURE OF YOUR INFORMATION

Disclosure of your and your Users’ Personal Data (including, without limitation, Client Data) to third parties will only occur in any of the following events:

• We sell or purchase any business or assets. In such case, we may authorise the disclosure of your personal data to prospective sellers or buyers of such business or assets.
• All or the substantial majority of our assets are sold to a third party. In such case, your personal data may be one of the transferred assets.
• We are required to disclose your or your Users’ personal data in order to fulfil any legal obligation, to enforce our EULA, or to protect the property, rights or safety of Improve, users of our services or others. In such case, information may be exchanged with third party companies or organisations in order to prevent fraud or reduce credit risk.

You acknowledge and agree that we may also disclose Personal Data (including, without limitation, Client Data) with: (i) our service providers involved in the provision, distribution, delivery and support of the Service, including the storage of any Client Data; (ii) fraud prevention agencies; (iii) law enforcement agencies, regulators, courts and public authorities; and (iv) emergency services.

Our service providers have to follow our express instructions when processing the Personal Data you or your Users provide and must have in place appropriate technical and organisational security measures to safeguard such Personal Data, and we do not allow them to use this information for their own commercial purposes.

YOUR RIGHTS

You retain the right to request us to refrain from processing your data for the purposes of marketing. To exercise such right, you may reply to any information we send you, detailing your request that we refrain from sending any marketing correspondence, or you can exercise this same right by contacting us electronically via email at info@improve.online. If at any time we intend to use your data for such marketing purposes however, it is standard practice for us to make you aware in advance of collecting such data.

We may at times provide links on our Website to third party websites, including without limitation those owned or managed by our partner networks, affiliates or advertisers. These websites have separate privacy policies, and we therefore cannot accept any responsibility for the content. As such, choosing to follow these links is a choice you make at your own risk, and we advise that you check these websites' individual privacy policies before submitting any personal data.

You retain at all times the right to access / amend / delete any Personal Data we hold about you or to exercise your right of data portability or to object to, or restrict, the purposes for which your Personal Data is processed on certain grounds. You may exercise this right by making a request in accordance with Data Protection Laws, by emailing info@improve.online. You may also lodge a complaint with the UK data protection regulator, the Information Commissioner should you be dissatisfied with the way that we handle your Personal Data.

You undertake to notify your Users of this privacy policy and of their rights under the Data Protection Law. We will provide you with reasonable assistance to enable you to comply and respond to a request, query or complaint from a User in relation to their Personal Data.

HOW LONG WE KEEP PERSONAL DATA FOR

We will keep your and your Users’ Personal Data for the duration of the Service and in accordance with your instructions or for such periods as may be required by law.

CHANGES TO OUR PRIVACY POLICY

If at any time we make a change to this policy, we will update this page to reflect such change. Where we feel it appropriate, we will notify you by email, however we recommend you review this page periodically to ensure you remain happy with the latest version.

QUESTIONS, COMMENTS AND GETTING IN TOUCH

We welcome any questions or comments in relation to this privacy policy, and advise you to send any such communication info@improve.online